brand + consulting

We are an imperative step in the process of building a brand, we help you institute a clear communication guidelines for extensive brand visibility.

Positioning and Personality

Your brand is a growing gift, it requires an apt direction & a consistent space to thrive. To enable that we provide a well-balanced & and intuitive personality to your brand. From placing your product to the correct consumer to understanding what your consumer really wants to see. Based on all the primary & secondary information, we give your brand a personality with imminent features that reflect upon the essence of the brand & its people. This personality is in tone with a consistent visual & content showcase.

MARKET & COMPETITION MAPPING
CONSUMER BEHAVIOUR MAPPING
BRAND LIFECYCLE MAPPING

Vision and Values

Cascading organisational priorities without transmission loss is a key priority for coherence and cultural continuity in the organisation. The relayed messaging from the Leadership on the organisation’s vision, mission and transformations need to be handled in a way that is not only clear but also relatable. Generating focus, trust and impetus to move the organisational needle in the right direction.

VISION AND VALUE MAPPING
CULTURAL STRATEGY & ROADMAP
EMPLOYER AND LEADERSHIP BRANDING 

Brand Architecture and Extensions

We build the brand architecture, message consistency and brand discipline with a constant underlying thematic and visual narrative enriched with creative storytelling and design thinking. This helps optimise branding expense and ROI on branding exercises undertaken by the organisation. Deployment of the visual branding kit and the necessary brand sensitisation is delivered in the organisation with small training to use the tool kit post handover. We help create a brand standardisation kit.

IDENTITY & SUB-IDENTITY DEVELOPMENT
BRAND GUIDELINES AND LIBRARIES
BRAND STATIONERY AND TEMPLATES 

    Media and Market Strategy

    This is the world of ever-growing information boom & there are oh-too-many media mediums. Well, there is a mantra to crack the media code & we shall help you with it! From suggesting correct media platforms for your brand through intrinsic research & consumer study to getting all your media collaterals like print posters, invitation decks, digital creatives, etc. prepared for media campaigns. We provide overall media campaign planning.

    CAMPAIGN ACTIVATION STRATEGY 
    MEDIA AND CHANNEL PLANNING

      Let’s Start A project

      We define our work ethic and strategic underpinning through constant updation of our own work-thought. To map our markers, it is important that we present case-studies already rendered in action, to help you know us better.