At its core, a brand is built up by the collective experience and interactions of its people, creating intersects between them that we identify, engage, and co-create.
Employer Value Proposition
Cascading organisational priorities without transmission loss is a key priority for coherence and cultural continuity in the organisation. The relayed messaging from the Leadership on the organisation’s vision, mission and transformations need to be handled in a way that is not only clear but also relatable. Generating focus, trust and impetus to move the organisational needle in the right direction.
VISION AND VALUE MAPPING
CULTURAL STRATEGY & ROADMAP
EMPLOYER AND LEADERSHIP BRANDING
Employee Citizenship
Every employee needs to feel connected. Especially so in the current remote or hybrid working environment. Employee communication has to elevate itself from the plain vanilla role of information transmission to creating connection, a sense of belonging and a regular platform for engaged dialogue.
EMPLOYEE ONBOARDING
EMPLOYEE LIFE CYCLE COMMUNICATION
EMPLOYEE CODE OF CONDUCT
Employee Engagement
Events and Experiences are breakouts that reset the normal routine of working in the organisation. Like a fresh breath of air, they help reassert the organisation’s values, mission and drive while keeping the employee in focus. These nurturing and enriching interventions done regularly and done right are the recipe for a successful and thriving company.
ANNUAL DAYS AND LAUNCH EVENTS
OUTSTATION EXPERIENCES PLANNING
ON GROUND ACTIVATIONS
Employee Recognition
Acknowledging employees for the great things they do – big and small – is an integral part of the modern workplace. Done right, it helps boost morale, create employee buy-in and a clarity of purpose that helps them move toward short- and long-term targets. Regularity, Creativity and a sense of achievement propel a well thought out R&R initiative.
REWARD PROGRAM CONTENT
REDEMPTION PLATFORM DESIGN
Employee Motivation
Your brand message delivery is tied to tactile merchandising of your brand story! A new hit in the branding town, developing merchandise that speaks your story through your unique visual identity is very crucial today. This internal marketing buzz creates a stronger attachment between a brand and its people. It instils a reflection of the value of the brand which inspires and inculcates associations.
CALENDARS, DIARIES AND PLANNERS
MUGS, BAGS AND BADGES
UNIFORMS, T-SHIRTS AND SCARVES
Space and Environment
The office is the brand experience. At the visual and subliminal level the use of brand messaging through the use of subtle brand palette, key reminders, design elements and even three-dimensional installations add to the vibrant work environment where employees love coming to work and soak in the brand in relatable ways.
CORPORATE SPACES DESIGN
INTERACTIVE INSTALLATIONS
SENSORY SPACE BRANDING
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