A good logo design is the central focal point of a brand’s identity, brand image and the single most recognisable brand mark of a company. By following good logo design steps is what puts a brand aside from its competitors in the market with a little bit of an – as unique as they come- element to it. 

Logo design is that double-ended sword which can either- drive in loyal customers; or potentially ruin the brand’s business prospects.

And while this is some tricky business, you don’t want to end up with a bloated logo design going off beam communicating the wrong brand message.

So here are some simple steps to acing a great logo design which will stay with people for the decades to come.

Understand, Research, Define

It’s important for a logo design to communicate exactly what the brand stands for in its essence. Take it from the nature of the brand, its values, vision and attributes to put up a face to the brand’s business in the market. Incorporating subtle elements of the brand’s identity in the logo design will make a brand impression that is, both unique and authentic to its customers. 

Authenticity breeds connections, and people cherish brands that offer more than just another option off the counter.

Defining the right tone for your brand is key to forging a cohesive brand identity that’ll put you on the pedestal. Be it from a storytelling perspective, product- selling outlook or a value based viewpoint, a logo design decidedly resonates with the brand culture in character. And on the basic scale of tonal voice, brands are typically- abstract or direct; quirky and fun; stern and corporate in their brand image. So the question is-

From being quirky to corporate, what best suits your brand? And what do you want your logo to represent?

Rough Doodles on paper go a Long Way

Doing rough doodles on paper before you get onto the design board goes a long way in abetting the design thinking process. Primary accounts of design are all about brainstorming ideas and finding the right creative approach to your logo design, which ultimately saves a lot of time in implementation. It’s always easier and time saving to do multiple variations of your logo design on paper than in software applications. 

A good logo design is not about technicalities; it’s about finding a brand’s purpose and putting a face to the name.

Color Choice can be a Tricky Business

Picking the right colors for a brand can be tricky, but in the end we are bound to take one of these two roads for the decision-

A subjective approach to color choice for a logo design is usually drawn in the image of the people behind the brand and their subjective inputs. Whereas, a color palette inspired by the core of the brand’s business POV and industry standards is typically a research based strategy. 

Playing strategically with different logo combinations can immediately draw your target’s eye to the center of the logo and reflect your brand’s essence in the blink of an eye.

And whether we like blue, red or purple; or if we’re being taking a business oriented approach or we’re being subjective, the color choice has to have a good logic that works for the brand, and not against it.

Which brings us to,

Don’t Use More than 3 colors

Stray away from layering and overloading the space with different colors in your logo design. Color is good as long as it doesn’t take away from the design. Avoid cramming up your design using more than 3 colors for the logo. A good logo is sweet and simple, and yet it is crisp with an effortless design scheme.

Judge its True Form in Black and White

As much as adding color makes sense in a good logo design for better recognition and uniqueness, the logo should also make proper sense in black and white. Its true form can only be accessed clearly on a gray scale with clean lines and shapes coming through on a white/black base. Always define your logo design clearly in black and white first, then go on to shake hands with color for a more pleasing aesthetic.

Create Multiple Variations

An effective graphic designer will always spend more time conducting multiple accounts of preliminary outlines on the logo design, to reach one that is perfect for all fronts. Test out your logo draft in full color, flat design, 2D version, gradient graphics and reverse application; before you decide on what works, what to keep and the elements you need to let go.

The Golden Rule – Keep it Simple

Stick to keeping it short, simple and crisp. Adding heavy detailing with shadows and gradient colors are not the best idea to use in a logo design. Don’t forget that sizing matters; and we need to be working with small scale dimensions first- which are the hardest to get right. Clear lines and clean shapes are the way to go if you’re looking for a flexible logo design that is easy to reproduce and can be implemented across digital media and product packaging without any trouble- which is the ideal line of attack for most brands.