A chic fashion e-commerce brand which caters to the new millennial and Gen-Z women crowd, the idea itself demanded a colorful pop hue selection for our design bases. A provocative name with a hint of independent new age girl featuring a daring yet casual design was our inspiration for creating the brand identity for this project.  Our goal was to position MsFQ as an alluring side of the new age woman, strong, independent and fashionable-upfront with the agenda of style- our very own Miss Fashion Quotient if you will!