Uniwash Detergent Powder

Uniwash is one of the products from RSPL, a leading FMCG brand in India. Because of the reputation that drives popular stem brands such as Uniwash, there is little space for any kind of new age creative inquiry, this posed a challenge for our design team as we had to build a communication that initiates from familiarity and also encompasses all the informative content for the consumers. We created various retail and print designs for the brand and its marketing campaigns and incepted an overall digital communication model for them.