Fever Network

Fever FM, a well-known radio network in India recognized for its lively music programming and celebrity interactions, approached us with a rebranding brief. Their goal is to transform into a ‘trending’ content company that resonates with today’s digital nomads and micro-content consumers. They aim to establish themselves as the leading network that not only highlights the latest industry trends but also brings this information to their audience before anyone else.

Launch Campaign

Dedicated to setting trends in the media landscape and strategically guiding conversations that capture the spirit of the times, Fever’s launch campaign in its new identity focused on creating a transformative shift. The campaign emphasized delivering content that aligns with the fast-evolving preferences of today’s audience, ensuring it resonates with their dynamic interests and keeps pace with their ever-changing tastes.