We are a branding and communication design agency. We decode your brand, derive apt expression to present an experiential & engaging brand palette.
recent project
Brand Strategy & Campaign Design, Fever FM
A sustainability management platform, one of its kind, needed overall brand building from..
Brand Strategy & Design, UI and Digital Design For OnlyGood
A sustainability management platform, one of its kind, needed overall brand building from..
Brand Strategy & Design, UI and Digital Design For OnlyGood
A sustainability management platform, one of its kind, needed overall brand building from..
A Complete Brand Makeover Exercise for a Pharma Company with a Legacy of Over Two Decades and footprints in 3 continents…
Envisaging a complete ecosystem for a new-age brand that is growing a a teenage ecosystem…
Envisaging a complete ecosystem for a new-age brand that is growing a a teenage ecosystem…
SERVICES
We weave an immersive experience for your brand, enriched with unique storytelling to elevate the true brand essence.
Strategy
vision | values | philosophy | positioning | marketing | communication | digital
Identity
naming | logo | architecture | brand templates | merchandise | space
Campaigns
brand films | launch campaigns | print | outdoor | ambient | activation | digital
Print & Packaging
packaging design | coffee table book | brochures | reports | newsletters
Interfaces
website & micro-sites | landing pages | other digital interfaces
Content
social media content blogs & articles | animated videos | motion graphics
PEOPLE
We combine deep industry experience with sharp strategic and creative insight to build brands that are distinctive, meaningful, and measurable.

Amit K. Shrivastava
HEAD OF STRATEGY & PLANNING

Daleep Manhas
HEAD OF BUSINESS
One of India’s most influential leaders in healthcare branding and scientific communication, he brings over 20 years of experience working with organizations such as Nestlé Nutrition, Nestlé Health Science, GSK, Abbott, Dabur, and global health bodies including WHO and UNICEF. He specializes in category shaping, disease awareness, HCP education, and patient-first storytelling. Formerly SVP & Country Head at McCann Health India and now Co-founder of a HealthTech platform valued at around $200 million, he is also a multiple Cannes Lions winner who has led one of the world’s most awarded healthcare agencies. His work sits at the intersection of deep medical understanding, brand leadership, and future-ready healthcare innovation.

Alok Saini
HEAD OF COMMUNICATION
Alok Saini is an award-winning healthcare advertising leader with 18+ years of experience shaping communications for global life sciences and wellness brands including Abbott, GSK, Sanofi, Novartis, and AstraZeneca. Known for blending empathy with scientific rigour, he has led creative strategy and integrated campaigns that build trust, drive behaviour change, and humanize complex health stories. A former Senior Creative Director at McCann Health, his work has earned recognition at Cannes Lions, Effies, and Clio Health for impactful patient, HCP, and disease-awareness initiatives.

Manisha Pritilaya
HEAD OF DESIGN
A brand strategist and design leader with expertise spanning brand identity, experience design, and communication systems, they are known for building cohesive brand ecosystems that go far beyond visual expression. Their work bridges strategy and execution across digital, physical, and cultural touchpoints, helping brands behave differently—not just look different—by aligning culture, experience, and purpose for long-term impact. A visiting faculty member in Communication Design, they work across both Indian and global contexts.