We combine deep industry experience with sharp strategic and creative insight to build brands that are distinctive, meaningful, and measurable.
Amit K. Shrivastava
HEAD OF STRATEGY & PLANNING
A seasoned brand strategist with over 25 years of experience, he has worked across brand strategy, consumer insight, and category creation with leading agencies including FCB Ulka, DDB Mudra, and McCann Erickson. His portfolio spans iconic brands such as Whirlpool, Lay’s, Kurkure, Saffola, Parachute, and Dabur. As the founder of Learning Curve, he has advised organizations ranging from startups to global MNCs and led complex, multi-market assignments for Unilever (across 12 countries), Marico, Uber, and Berger Paints. He is widely recognized for his expertise in brand architecture, positioning, and growth strategy, and also serves as visiting faculty at MICA Ahmedabad, where he created the acclaimed DCCaB brand strategy course.
Daleep Manhas
HEAD OF BUSINESS
One of India’s most influential leaders in healthcare branding and scientific communication, he brings over 20 years of experience working with organizations such as Nestlé Nutrition, Nestlé Health Science, GSK, Abbott, Dabur, and global health bodies including WHO and UNICEF. He specializes in category shaping, disease awareness, HCP education, and patient-first storytelling. Formerly SVP & Country Head at McCann Health India and now Co-founder of a HealthTech platform valued at around $200 million, he is also a multiple Cannes Lions winner who has led one of the world’s most awarded healthcare agencies. His work sits at the intersection of deep medical understanding, brand leadership, and future-ready healthcare innovation.
Alok Saini
HEAD OF COMMUNICATION
Alok Saini is an award-winning healthcare advertising leader with 18+ years of experience shaping communications for global life sciences and wellness brands including Abbott, GSK, Sanofi, Novartis, and AstraZeneca. Known for blending empathy with scientific rigour, he has led creative strategy and integrated campaigns that build trust, drive behaviour change, and humanize complex health stories. A former Senior Creative Director at McCann Health, his work has earned recognition at Cannes Lions, Effies, and Clio Health for impactful patient, HCP, and disease-awareness initiatives.
Manisha Pritilaya
HEAD OF DESIGN
A brand strategist and design leader with expertise spanning brand identity, experience design, and communication systems, they are known for building cohesive brand ecosystems that go far beyond visual expression. Their work bridges strategy and execution across digital, physical, and cultural touchpoints, helping brands behave differently—not just look different—by aligning culture, experience, and purpose for long-term impact. A visiting faculty member in Communication Design, they work across both Indian and global contexts.
Parul Budhirdja
CONSULTANT - BRAND & STRATEGY
An alumnus of Shaheed Sukhdev College of Business Studies – 2002-05 & an MBA from MICA, Ahmedabad -2005-07,Parul has worked for 17 years in advertising and marketing and seen brands grow using creative solutions. She holds insights and best practices on how brands grow in different categories. She studies business, culture and consumer and connect the three to find solutions for brands that feed creative thinking. Over 17 years she has worked on global, glocal and local brands like – Samsung, Truly Madly, Snapdeal, Bluestone, Naukri.com, GSK, Nestle, Dabur, Marico, McDonalds, Mars, McCain Foods, Bata, SC Johnson, Experion, Aviva, Allianz and many more.