We combine deep industry experience with sharp strategic and creative insight to build brands that are distinctive, meaningful, and measurable.

Amit K. Shrivastava

Amit K. Shrivastava

HEAD OF STRATEGY & PLANNING

A seasoned brand strategist with over 25 years of experience, he has worked across brand strategy, consumer insight, and category creation with leading agencies including FCB Ulka, DDB Mudra, and McCann Erickson. His portfolio spans iconic brands such as Whirlpool, Lay’s, Kurkure, Saffola, Parachute, and Dabur. As the founder of Learning Curve, he has advised organizations ranging from startups to global MNCs and led complex, multi-market assignments for Unilever (across 12 countries), Marico, Uber, and Berger Paints. He is widely recognized for his expertise in brand architecture, positioning, and growth strategy, and also serves as visiting faculty at MICA Ahmedabad, where he created the acclaimed DCCaB brand strategy course.

Daleep Manhas

Daleep Manhas

HEAD OF BUSINESS

 

One of India’s most influential leaders in healthcare branding and scientific communication, he brings over 20 years of experience working with organizations such as Nestlé Nutrition, Nestlé Health Science, GSK, Abbott, Dabur, and global health bodies including WHO and UNICEF. He specializes in category shaping, disease awareness, HCP education, and patient-first storytelling. Formerly SVP & Country Head at McCann Health India and now Co-founder of a HealthTech platform valued at around $200 million, he is also a multiple Cannes Lions winner who has led one of the world’s most awarded healthcare agencies. His work sits at the intersection of deep medical understanding, brand leadership, and future-ready healthcare innovation.

Alok Saini

Alok Saini

HEAD OF COMMUNICATION

 

Alok Saini is an award-winning healthcare advertising leader with 18+ years of experience shaping communications for global life sciences and wellness brands including Abbott, GSK, Sanofi, Novartis, and AstraZeneca. Known for blending empathy with scientific rigour, he has led creative strategy and integrated campaigns that build trust, drive behaviour change, and humanize complex health stories. A former Senior Creative Director at McCann Health, his work has earned recognition at Cannes Lions, Effies, and Clio Health for impactful patient, HCP, and disease-awareness initiatives.

Manisha Pritilaya

Manisha Pritilaya

HEAD OF DESIGN

 

A brand strategist and design leader with expertise spanning brand identity, experience design, and communication systems, they are known for building cohesive brand ecosystems that go far beyond visual expression. Their work bridges strategy and execution across digital, physical, and cultural touchpoints, helping brands behave differently—not just look different—by aligning culture, experience, and purpose for long-term impact. A visiting faculty member in Communication Design, they work across both Indian and global contexts.

Parul Budhirdja

Parul Budhirdja

CONSULTANT - BRAND & STRATEGY

An alumnus of Shaheed Sukhdev College of Business Studies – 2002-05 & an MBA from MICA, Ahmedabad -2005-07,Parul has worked for 17 years in advertising and marketing and seen brands grow using creative solutions. She holds insights and best practices on how brands grow in different categories. She studies business, culture and consumer and connect the three to find solutions for brands that feed creative thinking. Over 17 years she has worked on global, glocal and local brands like – Samsung, Truly Madly, Snapdeal, Bluestone, Naukri.com, GSK, Nestle, Dabur, Marico, McDonalds, Mars, McCain Foods, Bata, SC Johnson, Experion, Aviva, Allianz and many more.

Bela Shelat

Bela Shelat

CONSULATNT - EVENTS & ACTIVATIONS

Bela is an experiential Marketing and Training specialist. Quick with ideas, great organisa- tional competency, team worker, an organic leader and keen solution seeker, her company has serviced more than 500 corporate and public sector clients to-date. Bela was part of the Marketing Communications Team of Indian Express, Landbase – Classic Golf Resort & Land- mark Inc, India before setting up Brand Communications Agency in 1996 where she handled projects for brands like Lucent Technologies, Cadence Design Systems , Microsoft , Hero Honda , Telstra V – Comm , NIIT , Bausch & Lomb to name a few.

Harsh Gautam

Harsh Gautam

SR CONTENT WRITER

Harsh Gautam is a content and copywriter who helps brands communicate with clarity, purpose, and impact. His work spans digital content, brand messaging, and campaign copy, with a focus on crafting narratives that are both engaging and conversion-driven. He brings a strong understanding of audience behavior and tone, enabling brands to move beyond generic communication and build meaningful connections.

Rohan Barwal

Rohan Barwal

SR COMMUNICATION DESIGNER

 

Rohan Barwal is a branding and design professional focused on helping D2C businesses build distinctive, high-impact brand identities. With over 8 years of experience, he brings together strategy, visual storytelling, and execution to create brands that not only look compelling but drive real business outcomes. From packaging and campaign design to end-to-end brand systems, he works closely with teams to translate ideas into cohesive, market-ready experiences that connect and convert..