All In Bloom

 All in Bloom is a gift assortment company that engages with products like assortment of flowers, chocolates and candles. It was a micro-scale branding exercise for us, the client required us to develop a complete branding segment for the brand. From palette pick to complete packaging design and branding valuation for the company, it developed a logo that looks like a blooming flower but also is a modern take on the brand name itself. Soft pink was the chosen primary hue for the brand as it mediates all of its product range and brand identity overall.