Envisaging a complete ecosystem for a new-age brand that is growing as a holistic teenage ecosystem complete with both physiological & mental endeavours of teenagehood. This brand ecosystem was created from the purview of discovering first the ‘essence of the brand’. The strategy for a brand makeover comes from the overall specifications of the brand messaging which was transformed by us from a lens of discovering a teen’s true potential, discovering the underpinnings of being a teenager, a brand that helps teenagers find themselves, getting on a journey of ‘Discover You’.