HDFC School, Gurugram

We started with working on a story for the school and the insight that it entailed to generate trust in its probable customers. The value vision of the brand was to be able to provide personalised attention and care to every candidate, every child in their school and we tried to showcase just that. From print ads to their exhibition stall designs in School Expo 2015 and 2016, we established a well-thought of brand identity at the events.

Print Campaign

We launched the very first Ad campaign for the brand and designed all the requisites of the digital communication for the brand, from social media outreach to developing creatives for the ads. We also developed the print ad campaign for the brand, the various print collaterals that were designed around the storyline of the brand. Newspaper and magazine ads, business identity collaterals were developed by our creative team around the portrayal of the core values of the brand.

Ambient Advertising

For the purposes of creating a brand identity around the school’s values and vision, we initiated a very flaunting and ambient colour scheme for the brand’s advertising. We picked from the primary palette of red and yellow to demonstrate the very active storyline for the brand.

Exhibition Design

To advertise the brand value and enhance the brand consumption, we made sure that the target groups ‘look’ at the brand delivery. Exciting offers, reassuring merchandise and clear messaging helped us achieve our advertising goals in addition to the required retail design from scratch.