Jewell Fresh Air Paint
Jewell’s Fresh Air Paint tasked us with creating a brand launch campaign that would establish it as India’s First Zero VOC Paint. The campaign highlights the paint’s eco-friendly innovation, designed specifically to foster healthier indoor spaces. The campaign highlights the paint’s eco-friendly innovation, designed specifically to foster healthier indoor spaces. We focused on crafting a message that not only celebrates the paint’s commitment to clean air but also positions Jewell Fresh Air Paint as a pioneering choice for environmentally conscious consumers.
Product Explainer Video
The brief also included creating a product explainer video for paint sellers to help them effectively pitch Jewell’s Fresh Air Paint to prospective customers. The video highlights key features, such as the paint’s suitability for homes with kids and pets and its eco-friendly packaging, which comes in a recyclable jar with a built-in spout. Designed to be engaging and informative, the video equips sellers to confidently showcase the unique benefits of Jewell Fresh Air Paint.
Social Media Teaser Campaign
Branduits was also tasked with creating a small teaser campaign to generate curiosity ahead of the launch, implemented both digitally and in retail spaces. This campaign aims to create buzz and anticipation around Jewell’s Fresh Air Paint, engaging potential customers and encouraging them to look forward to the official unveiling. By utilising eye-catching visuals and intriguing messaging, the teaser campaign will capture attention and foster excitement about the innovative, eco-friendly paint.