Sysmed Exim Pvt Ltd

A complete brand makeover exercise for a Pharma Company which has worked with the Government of India in many ground level activations & interventions.  Sysmed is highly driven & immensely passionate about grassroots development and the brand believes that this can be achieved only with excellent healthcare services provided to each and all. We had found a unique, community-driven & yet highly organised, corporate setup whose primary networks were large hospitals.

Brand Strategy & Logo Design


A complete brand strategy full with apt vision, mission & brand messaging, in addition to defining the visual palette for the brand was undertaken. A complete Brandbook, Brochure, logo etc. were key to this revamp. The entire brand footprint was redesigned with a new logo. Our logo is a minimal, type-based depiction of the brand name with a discreet value of the brand’s core objectives, for impact based brand identity retention.


Visual Identity Elements & Extensions


The project was about rebranding and therefore an apt visual palette was  required that resonated with the positioning that we had initiated for the brand. Sysmed as a brand showcases extreme efficiency & ability of achieving its vision, plus it engages with the top-most & the bottom-most population, which according to us called for a bolder & darker palette which creates trust and instils dependability in the consumer. 



Ambient & Space Branding


The Brand Makeover was activated in all digital & physical nooks of the brand. The new visual identity defined for the brand was inculcated in the Retail Space in addition to promotional setup design for enhanced and efficient communication.


Corporate Brochure Design

Because of the company’s grassroot activations & community-relief led vision, the print campaigns are frequent, which entailed a complete template kit to be kept in handy. In addition to designing several of the brand’s campaigns, we also initiated a design template for the brand for future activations.


Sysmed Website Design

The Corporate website of the brand is clean, simple and minimalistic. Designed to disseminate just the corporate information about the company, the website is able to weave a hassle free user experience for the prospective buyer or a partner organization.