our blogs

What are we doing, why are we doing it and other important insights that lead to super-informed practices are important considerations? Thus, we collate the knowledge that we want you to read, which further helps us stay up-to-date with our research practices.

7 Simple Steps to Design a Logo that Stays with People

7 Simple Steps to Design a Logo that Stays with People

A good logo design is the central focal point of a brand’s identity, brand image and the single most recognisable brand mark of a company. By following good logo design steps is what puts a brand aside from its competitors in the market with a little bit of an – as...

9 P’s of Branding

9 P’s of Branding

Every brand is a story, that which is mostly narrated by the messaging and the visuals associated with it. But one question however tinkles on the wave of imagination; how are brands so intrinsically and uniquely different even when the branding teams employ similar...

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